Marianne Leonard Cashman - William Raveis R.E. & Home Services


It’s a competitive market for home sellers right now. That means it’s more important than ever to make your house stand out from the competition and draw visitors to your listings and open house, as well as attracting interested buyers with excellent curb appeal.

All of these preparations take time and planning. However, if done correctly, you’ll not only bring more potential buyers to visit your home, but you’ll also be able to increase your asking price based on a few key aesthetic upgrades.

In this post, I’m going to fill you in on some of the most time and cost-effective ways to prepare your house for sale to bring the most number of potential buyers.

Make a revitalization budget

Before you start spending on your home upgrades, take the time to make a budget for the things that are the most important to making your home look and feel great. This budget will help you keep your spending in check and get the most out of your sale preparations.

Start working on curb appeal

Without spending much money, many homeowners can drastically increase the curb appeal of their home. Pressure washing the siding and sealing and sweeping the driveway is a great start.

Before taking photos or receiving visitors, trim and edge the lawn and lay down some fresh mulch. You don’t need to spend hundreds on flowers to make a substantial difference on curb appeal.

To make your home stand out and look up-to-date, apply a fresh coat of paint to your front door. Choose a color that complements your home, but one that also “pops” and grabs your attention.

Declutter and organize

Preparing your home for sale also happens to be a great time to start packing away some personal belongings. Family photos and other items that are unique to your family are best left out of your photos and distract viewers from being able to picture themselves in your home.

Since our homes are built to live in, many of us keep our things in convenient places rather than tucking them away. Now is a good time to try and find ways to integrate some minimalism in your home so that visitors don’t feel crowded by clutter.

Spend money on the right items

Some home upgrades just aren’t worth the time and money they’ll take to perform before selling. So, it’s best to prioritize the things that will have the most impact on visitors and viewers of your real estate photos.

A new welcome mat and cabinet handles are a great example of inexpensive upgrades that can make a home feel new again.

Take a look around your home and find the accessories that look dated or worn and see what you can accomplish on your budget.


When you’re preparing your home for the market, your main goal is to make it as desirable as possible to potential buyers. Not only will this gain more attraction from interested parties, but it can also help you out in a bidding war by making your home stand out among the rest and therefore increasing the final sale value.

Many of the ways to increase the desirability and curb appeal of your home involve costly home improvements and upgrades. However, there are some simple solutions that can make an impact and might just be enough to tip the buyer in favor of your home.

Today, we’re talking about the value of marketing a spotless, freshly cleaned home. The benefits are many. But, among them are the chance of increasing your sale value, attracting more potential buyers, and demonstrating to them that you’re the type of homeowner who has cared for their home.

Read on for some of the most important cleaning tips to help you along the process of selling your home.

1. Decluttering helps in more ways than one

When you’re ready to sell your home, the last thing you want to be thinking about is finding places for all of your belongings that you’ve accumulated over the years. People interested in buying your home won’t want to visit a house filled with your personal belongings, as it will make it harder for them to imagine their own decorating style in the house.

To make this whole process easier, it’s a good idea to declutter and pack away things that you won’t necessarily need until you move into your new home. You’ll also be doing yourself a favor later by packing boxes now that won’t have to be repacked when you move to your new home.

2. Mold and mildew

Bathrooms and kitchens are especially vulnerable to these two culprits that can be a huge turn-off for potential buyers. You’re going to want to carefully inspect these rooms for signs of mold and mildew and eliminate them. Non-streak and bleach-based cleaners are ideal as they can help your glass and tiles shine like new.

Remember to make sure these are clean before you have real estate photos taken or your listing and before having any potential buyers over to show your home.

3. Deep dusting

You know those corners of your home that you always think, “oh well, no one will ever see back there anyway”? Well, people interested in buying your home will likely want to look in those corners and might be off-put by piles of dust.

If you have a hard time seeing because parts of your home are dark, set up some portable work lights while you’re cleaning to ensure you’re getting the job done.

Finally, don’t forget to clean the tops of ceiling fan blades and behind your kitchen appliances, where few seldom go.

4. Gutters are a giveaway

Clean gutters are a sign that a homeowner cares for the long-term maintenance of their home. So, if you haven’t been quite keeping up with gutter cleaning, now is the time to do it.

5. Pressure washing can be worth the cost

If there’s one thing that’s worth spending money on for cleaning an older home, it’s usually power washing. Vinyl siding is low-maintenance, easy to install, and relatively inexpensive. But, it does get dirty from time to time.

Hiring a power washing service or renting a pressure washer can be a good way to make the exterior of your home look like new again.


A home seller may encounter many challenges after he or she decides to list a residence. Fortunately, there are lots of things you can do to increase the likelihood of enjoying a seamless house selling experience.

Now, let's take a look at three tips to help you master the home selling journey.

1. Conduct an In-Depth Home Evaluation

Your home has served you well for an extended period of time. However, your residence may be in dire need of upgrades. And if you fail to identify problem areas before you list your residence, you may struggle to stir up interest in your house.

Oftentimes, it helps to conduct a home inspection before you list your residence. Although a house inspection generally is requested by a buyer after a seller accepts his or her offer to purchase a home, an inspection can help you understand your residence's strengths and weaknesses. Then, you can take the necessary steps to transform myriad home weaknesses into strengths – something that could help you reap the benefits of a successful home selling experience.

2. Upgrade Your Home's Interior and Exterior

If your house is full of clutter and in need of a deep cleaning, there may be no time like the present for a home interior makeover. You can allocate time and resources to enhance your home's interior on your own. Or, you can always hire an interior decorator, home cleaners or other home improvement professionals to upgrade your house's interior.

Don't forget to bolster your residence's curb appeal too. By mowing the lawn, trimming the hedges and performing other home exterior upgrades, you can make it simple for buyers to fall in love with your residence as soon as they see it.

3. Hire a Real Estate Agent

A real estate agent is a must-have for those who want to streamline the home selling journey. He or she will help you identify and overcome any potential property selling roadblocks. Plus, a real estate agent can help you plan ahead for the home selling journey so you can achieve your desired results as quickly as possible.

For example, if you want to maximize your earnings from the sale of your city home, a real estate agent will offer recommendations and suggestions to help you do just that. On the other hand, if your goal is to sell your current residence as soon as you can, a real estate agent will do whatever it takes to ensure you can sell your house without delay.

Let's not forget about the comprehensive guidance that a real estate agent can provide, either. If you ever have concerns or questions about pricing your home, how to promote your residence to potential buyers or other home selling topics, a real estate agent will respond to them right away.

Want to become a home selling expert? Use the aforementioned tips, and you should have no trouble mastering the house selling journey.


You likely aspire to sell your house as quickly as possible. However, you may not need to set a deadline for selling your residence to achieve your desired result. In fact, there are lots of things you can do to speed up the home selling journey, including:

1. Boost Your House's Curb Appeal

A home that boasts amazing curb appeal may draw buyers' attention as soon as it becomes available. Lucky for you, it may be easy to bolster your house's curb appeal in no time at all.

To improve your home's curb appeal, you may want to complete assorted home exterior upgrades. Mowing the grass and eliminating weeds, for example, could make your front lawn stand out to buyers. Or, if you have cracked or damaged home siding, you can always devote time and energy to repair it.

Of course, if you need help with home exterior enhancements, you can reach out to home improvement professionals. If you have home improvement pros at your side, you can accelerate the process of upgrading your house's curb appeal.

2. Establish a Competitive Initial Asking Price

The initial asking price of your home should account for the age and condition of your residence, along with the current state of the real estate market. That way, you can set a price for your home that falls in line with buyers' expectations.

Generally, it helps to conduct an appraisal before you list your residence. An appraisal report is based on a wide range of factors, including the prices of comparable homes in your city or town. Therefore, if you perform an appraisal, you could receive a property valuation that helps you determine how to price your home competitively.

3. Work with a Real Estate Agent

As a home seller, it never hurts to receive expert support as you navigate the property selling journey. Fortunately, real estate agents are available nationwide, and these housing market professionals can offer great insights into what it takes to quickly sell a house.

A real estate agent first will learn about you and what you hope to accomplish. Next, a real estate agent will develop a plan designed to help you achieve your home selling goals. You and your real estate agent then will put this plan into action and adjust it as needed. Perhaps best of all, if you receive an offer to purchase your home, a real estate agent can help you decide whether to accept, reject or counter this proposal.

Furthermore, a real estate agent can help you bolster your home's curb appeal, establish the optimal initial asking price for your home and much more. And if you have any concerns during the house selling journey, a real estate agent is ready to respond to them right away.

For those who want to speed up the home selling journey, it helps to prepare. Thanks to the aforementioned tips, you can list your home, ensure it generates significant interest from buyers and move quickly to finalize a house sale.


For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.




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