Marianne Leonard Cashman - William Raveis R.E. & Home Services


A home seller may encounter many challenges after he or she decides to list a residence. Fortunately, there are lots of things you can do to increase the likelihood of enjoying a seamless house selling experience.

Now, let's take a look at three tips to help you master the home selling journey.

1. Conduct an In-Depth Home Evaluation

Your home has served you well for an extended period of time. However, your residence may be in dire need of upgrades. And if you fail to identify problem areas before you list your residence, you may struggle to stir up interest in your house.

Oftentimes, it helps to conduct a home inspection before you list your residence. Although a house inspection generally is requested by a buyer after a seller accepts his or her offer to purchase a home, an inspection can help you understand your residence's strengths and weaknesses. Then, you can take the necessary steps to transform myriad home weaknesses into strengths – something that could help you reap the benefits of a successful home selling experience.

2. Upgrade Your Home's Interior and Exterior

If your house is full of clutter and in need of a deep cleaning, there may be no time like the present for a home interior makeover. You can allocate time and resources to enhance your home's interior on your own. Or, you can always hire an interior decorator, home cleaners or other home improvement professionals to upgrade your house's interior.

Don't forget to bolster your residence's curb appeal too. By mowing the lawn, trimming the hedges and performing other home exterior upgrades, you can make it simple for buyers to fall in love with your residence as soon as they see it.

3. Hire a Real Estate Agent

A real estate agent is a must-have for those who want to streamline the home selling journey. He or she will help you identify and overcome any potential property selling roadblocks. Plus, a real estate agent can help you plan ahead for the home selling journey so you can achieve your desired results as quickly as possible.

For example, if you want to maximize your earnings from the sale of your city home, a real estate agent will offer recommendations and suggestions to help you do just that. On the other hand, if your goal is to sell your current residence as soon as you can, a real estate agent will do whatever it takes to ensure you can sell your house without delay.

Let's not forget about the comprehensive guidance that a real estate agent can provide, either. If you ever have concerns or questions about pricing your home, how to promote your residence to potential buyers or other home selling topics, a real estate agent will respond to them right away.

Want to become a home selling expert? Use the aforementioned tips, and you should have no trouble mastering the house selling journey.


You likely aspire to sell your house as quickly as possible. However, you may not need to set a deadline for selling your residence to achieve your desired result. In fact, there are lots of things you can do to speed up the home selling journey, including:

1. Boost Your House's Curb Appeal

A home that boasts amazing curb appeal may draw buyers' attention as soon as it becomes available. Lucky for you, it may be easy to bolster your house's curb appeal in no time at all.

To improve your home's curb appeal, you may want to complete assorted home exterior upgrades. Mowing the grass and eliminating weeds, for example, could make your front lawn stand out to buyers. Or, if you have cracked or damaged home siding, you can always devote time and energy to repair it.

Of course, if you need help with home exterior enhancements, you can reach out to home improvement professionals. If you have home improvement pros at your side, you can accelerate the process of upgrading your house's curb appeal.

2. Establish a Competitive Initial Asking Price

The initial asking price of your home should account for the age and condition of your residence, along with the current state of the real estate market. That way, you can set a price for your home that falls in line with buyers' expectations.

Generally, it helps to conduct an appraisal before you list your residence. An appraisal report is based on a wide range of factors, including the prices of comparable homes in your city or town. Therefore, if you perform an appraisal, you could receive a property valuation that helps you determine how to price your home competitively.

3. Work with a Real Estate Agent

As a home seller, it never hurts to receive expert support as you navigate the property selling journey. Fortunately, real estate agents are available nationwide, and these housing market professionals can offer great insights into what it takes to quickly sell a house.

A real estate agent first will learn about you and what you hope to accomplish. Next, a real estate agent will develop a plan designed to help you achieve your home selling goals. You and your real estate agent then will put this plan into action and adjust it as needed. Perhaps best of all, if you receive an offer to purchase your home, a real estate agent can help you decide whether to accept, reject or counter this proposal.

Furthermore, a real estate agent can help you bolster your home's curb appeal, establish the optimal initial asking price for your home and much more. And if you have any concerns during the house selling journey, a real estate agent is ready to respond to them right away.

For those who want to speed up the home selling journey, it helps to prepare. Thanks to the aforementioned tips, you can list your home, ensure it generates significant interest from buyers and move quickly to finalize a house sale.


For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.


Preparing your house to sell can mean different things in different markets. You want your home to be competitively priced and attractive to the buyer, so you put some extra effort into staging and end up with no takers. What happened?

Despite what you see in decorator magazines and on television, sometimes less is more, way more when it comes to staging your home.

Here are some areas to watch out for when following staging “advice.”

  • Over the years, real estate agents have shared the notion that freshly baked cookies or bread evoke a warm and welcoming atmosphere. But unless you're offering the treats to share, leave the baking to the shop down the street. The idea has run its course and appears to be just what it is—a sales tactic that might backfire on you.
  • In the same vein, don't light scented candles all over the place. What seems delightful to you may be overpowering to your potential buyer. They may be wondering just what you're trying to cover up. Instead, open the windows and air it out. Or use an odor-removing spray with a "fresh" or "linen" scent.
  • Don’t cover the windows. Don’t buy new blinds, new drapes, new valances, or sheers. Just don’t! Your windows should be as lightly-dressed as possible. Remove or pull up shades to let the dazzling sunlight stream through the clean glass. Chances are, your buyer has different taste from you, so spending money on new window coverings would be a lose-lose!
  • Leave the music and television off. Since you don't know your buyer's taste in music any more than you know their taste in candles, allow the home's everyday sounds to become music to the buyers' ears.
  • Don’t decorate every surface. It’s easy to do when using magazines or home décor shows as your guide, but savvy buyers want to see the nitty-gritty surfaces. They want to know what they’re buying, and not worry about what you’re covering up with all that stuff.
  • During holidays or events, don’t overdo the celebratory decorations. These become distractions and may turn off your buyers.
  • If you've painted a room a deep shade of red or purple, consider painting it light and bright before your open house. Regardless of how popular they are in theory, homes with darker shades don't sell as quickly as lighter hues.• Don't leave family portraits and very personal items hanging on walls or filling display spaces. You want the buyers to imagine themselves there, not to see you.

When staging your home for sale, opt for less, not more. Less furniture, fewer window coverings, and limited décor give your home its best chance. For more ideas on home staging, talk to your local real estate agent.




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